Advertising Design

The Definition Of Advertising

Advertising is one way for each dealer whether small businesses or large businesses to introduce goods, services, employment opportunities, inspiration and information to be conveyed or the public.

The Type Of Advertising

Advertising lighting

The ads give an explanation or information without the element of persuasion. For example. 'Stay away from drugs'

Advertising persuade

Ads that persuade and influence buyers to purchase by highlighting the advantages of the product. For example, 'Rejoy Shampoo your hair straight.

Advertising recall

The ad reminds consumers about the goods available on the market. For example, 'A line Wear shoes when jogging.

Types of Advertising Media

A) Newspaper / Magazine
* Broader Coverage
* The cost cheaper than others
* May include images / information
* Can be made for colorful
* Can be read repeatedly
* Be able to select the chamber / pages

B) Yellow Pages

· Advertising space in telephone directories

· Easy for customers

· Prepared alphabetical order

C) Television

* Coverage area

* There is a picture and complete description

* Can be added to music

* More effective for audio-visual

* Can select airtime

* Can be sponsoring the draft

D) Poster / Signage / Banners

· Low Cost

· Attracting users

· Can select target market

E) Radio

* Coverage area

* Detailed Description

* Can be infused music

* Can be run any time

* Can be sponsored plans

F) Internet

· Extensive coverage to the whole world

· Can insert animated effects audio / visual

· Can hold the goods on line

· Cost cheaper if clever build your own website

G) Fair / Expo

* Up to target users

* Users can try things and ask

* Can the effects of consumer problems

* 2-way relationship with customers

Advertising costs

* The ability of traders to follow

* Small businesses - media cost

                                                - Signs / flyers

* Big company - costly media

                                                - Television / newspaper /magazine

Objective Advertising

* newspaper

          - Aim to pass on information to the whole country

          - New items

* Free samples and feedback form

          - Want to know the public response

* TV / radio / internet

          - To overcome competitors

          - Interesting and extensive coverage

Example Of Advertising 

Magazine